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Originally published in Transmediale's 'World of the News', Vol.1 - Issue 2,
edited by Christian Ulrik Andersen and Geoff Cox. 2012. ISBN 87-91810-20-5
--
When talking about pionneering technologies, it is popular to use metaphors
related to the 19th century American Old West. In this regard, Internet and its
"Electronic Frontiers" is no exception and is still widely seen as an
ex-wonderland of free spirits, that is now suffocating under corporations.
After a few decades of educating savages with marketing best practices, apps
and black boxes, the Net is perceived today as a bureaucratic conquest where
the old world settlers are imposing their law in order to control the natives'
digitally born content. From the settlers' perspective, it is a matter of
utmost concern to deliver market freedom and open web evangelism so as to get
rid of the axis of digital evil in the name of privacy, security and year-end
bonuses. This set design is not so distant from the epic landscape depicted by
Sergio Leone in 'The Good, the Bad and the Ugly.' As a matter of fact, by
superimposing the film's archetypes on top of the main Net culture content
creation mechanisms we may well obtain a prophetic narrative for present and
future creators.
More precisely, as of today, the Good creator is the one that is respectful of
the code and law and contributes to its ongoing evolution and interpretation.
Depending on how she envisions the question of access, publishing and sharing
of information, she can either adopt a copyright or copyleft practice, that,
which in both cases aims at making legitimate a conditional access to culture.
At the opposite, the Bad creator is the outlaw. She is frequently mashing up
material from peers or the Good, following unspoken, illegal, poetic or
politically charged rules of attribution, if any at all. Just like the
symbiosis between the media industry and piracy, the Bad is in fact manipulated
for the sole profit of the Good who will not hesitate to get rid of the former,
once her part has been played.
Resistance is futile. Avoiding this lethal relationship is impossible because
anything that is not explicitly developed within an appropriate legal framework
is constantly threatened to fall back into law and order. The artistic software
PiDiP, released with a copyleft license, has been outcast from the Pure Data
community, because the author refused to remove a personal statement that
conflicted with the GPL. With such a dichotomy, the practice and intention
that led to the creation of PiDiP becomes incompatible with its technical and
legal framework; it contradicts the system it is born within. Yet, the systems
survives the paradox, becomes stronger, and bans the mutant software; enjoy
tarring, feathering and the recovering of peace in the Pd community. This is a
Baudrillard 'prise d'otage' that is turning ugly, but one that sets the
conditions from which the third archetype of our tale will eventually rise.
Even though the Bad has been killed, the Ugly, who somehow managed to survive
during the whole tale, sees his life spared by the Good and is abandonned in a
cemetery in the middle of nowhere. That he survives, or not, does not matter.
As a lonely freak of nature, he can do no harm.
Presented as the weakest role, the Ugly is in fact the most interesting
character. He is everything that cannot be expressed by a content creator stuck
in the binary morale. He is the grey zone that makes the social context of
authorship and production tangible, yet compatible with the system. The Ugly is
the Petri dish for new adaptations: the GPL is mutating into the e-GPL, the PPL
rises from the CC-BY-SA, and the FAL turns copyleft software into system art.
As we are getting closer to the end of the pioneering era of networked media,
content creators are increasingly forced to be Good and make legitimate a
specific definition of artistic freedom that goes hand in hand with capitalist
and liberal agendas. Therefore, Ugly content and Ugly licenses must multiply
and be encouraged. Together they form a novel form of legal avant-garde that is
operating on the imaginary of production. By being able to interface their
incompatibility with a system they challenge, they will avoid the fate of the
Bad and like a mutating opportunistic bacteria, they might well rise from the
cemetery and bring to its knees the sterile goodness of a world that forgot how
bad it actually was: enter the dawn of the Ugly.
--
Released under the COPYPASTE License 1.0 http://cp.kuri.mu